2024 HALLOW HOPS RECAP

The 2024 Sweet Grass Hallow Hops Brewfest was a spooky good time as we invaded the Horticulture Building at the NYS Fairgrounds on Saturday, October 19th. With over 100+ wicked brews from over 40+ different breweries, it was a Halloween bash like no other, featuring costume contests. scary tunes from our DJ and MORE!

RADIO:

Galaxy Media Partners ran over 1,900 radio spots across TK99, Sunny 102, KROCK and all ESPN stations to promote the event AND another 1,500 radio spots in our Utica market (stations including KROCK Utica, Mix 102 and ESPN). PLUS, our Syracuse University Athletic spot which included mentions during both Coach Brown’s Show as well as mentions during the SU Football games.

Below are a few examples of the radio spots:

BILLBOARD:

The image below is the billboard image used to promote the event across the city.

SOCIAL MEDIA:

Below are a few examples of our social media posts to help promote the event.

ONSITE ACTIVATION:

THANK YOU FOR THE SUPPORT!

The 2024 Sweet Grass Brewfest was a SPOOKTACULAR time! Thank YOU for your support and a special thanks to our sponsors, Sweet Grass Dispensary, Fair Deli, Phygit Foods and LeafGuard!

WE WILL SEE YOU ON JANUARY 31ST AND FEBRUARY 1ST FOR THE CNY BREWFEST!!